During the action locking period, Target Creator is able to reverse actions and, therefore, change your payout for an action. Once the action locking date arrives (this can be found in the Under Contract report), no more changes can be made to that action and it will then lock. According to Target Creator’s Master Agreement, the reversal of performance advertising actions is decided by Target Creator and is governed by a maximum reversal percentage of 100%.

Reasons for reversals

Reversal Reason	Descriptions
Advertiser activity dispute	There is a dispute regarding Target Creator’s activity, such as their changing a product deal.
Consumer error	Whoever bought the product or service made a mistake when checking out, like not ordering the correct product to trigger the action.
Consumer fraud	An illegal purchase has occurred, such as a stolen credit card being used during checkout.
Consumer information invalid	The consumer did not supply Target Creator with the correct information about themselves, like a bad street address.
Item out of stock	The product purchased is not available to be sent to the consumer.
Item returned	The consumer has returned the goods and Target Creator has refunded them.
Creator activity dispute	There is a dispute regarding your activity, such as concern over a fraudulently driven action.
Not in compliance with terms	The details of this action cause it to fall outside of your contract terms with Target Creator.
Order error	Somewhere along the way, there was an issue with the order.
Other	For any other reason that Target Creator would modify or reverse an action would come under this reason.